Digital Marketing

Job Description

Key Responsibilities:

· Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.

· Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.

· Manage and optimize our social media presence across all digital channels.

· Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

· Identify trends and insights and optimize spend and performance based on the insights.

· Collaborate with internal teams to create landing pages and optimize user experience.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

· Collaborate with agencies and other vendor partners.

· Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

 

 

Qualifications:

· Bachelors /Masters degree in marketing or a related field.

· Proven working experience in digital marketing, particularly within the industry.

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

· Experience in setting up and optimizing Google Adwords campaigns.

· Strong analytical skills and data-driven thinking.

· Up-to-date with the latest trends and best practices in online marketing and measurement.

Benefits:

· Competitive salary and performance bonuses.

· Opportunities for professional development and career growth.

· A collaborative and innovative work environment.

 

How to Apply: Interested candidates are invited to send their resume and a brief cover letter to hr@bimqp.com with the subject line ” Digital Marketing Application.”

Job Details